What are Landing Pages?
A Landing Page is a term used in online marketing – basically referring to a single web page that visitors “Land” upon in response to a search engine optimized search result or an online advertisement or an email-based link. These pages are also sometimes known as “Lead Capture Pages”. The Landing Page typically displays directed sales copy that is a logical extension of the advertisement, search result or link, thus being an essential part of the conversion process – from prospect to customer.
Why Landing Pages?
The fundamental principle being used here is the sales “squeeze” technique where promotional media initially uses a shotgun effect. Multiple media advertising such as website advertisements, social media banners, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements; points to Landing Page/s. Sales copy continuation ensures the sales process can convert the visitor into a customer or a confirmed lead. Clicking on any of the links leading to different Landing Pages provides statistics about the visit. By analyzing the activity generated from, to and by the linked URL, marketers can use click-through rates and conversion rates to determine the success of an advertisement or campaign.
Why Tekno Point?
Tekno Point has a Team that can devise a Search Engine Marketing strategy for you that maps out a conversion path, designing the Landing Page with loads of technology in the backend. This leverages the landing page, optimizes besides devising efficacy of your marketing process, and gives you full reporting and analytics.
Interested? Contact us today!